How We Started Making Investing Less Intimidating
Back in 2019, I was working with a small group of investors in Quebec who were drowning in spreadsheets. They had solid instincts about the market but couldn't make sense of all the conflicting reports and data sources flooding their inboxes every morning.
That's when we realized something important: most financial reporting wasn't actually helping people make better decisions. It was just more noise. So we started building something different – reports that actually explained what was happening and why it mattered for real investment choices.
Today, we work with over 300 investors across Canada, from individual portfolio managers to small investment firms. Our reports have helped guide more than $50 million in investment decisions since 2022.
What started as a solution for a few frustrated investors has become a comprehensive reporting service that makes complex market analysis accessible to anyone serious about their investment strategy.